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Selling 8-track tapes in an iPod market: Golden Gate embraces the future with a slot club, ticket-in/ticket-out technology
July 22, 2007
When you’re 101 years old, people will forgive you for taking things a little easier. But the dowdy old Golden Gate at Fremont and Main is ready to take on the challenges of a new century: Ticket-in/ticket-out slot machines and a brand new frequent player’s club:
The very first player’s card for Club 1906, bearing the number “1,” was presented by Brandenburg to one of the Golden Gate’s oldest customers, 94-year-old Alma Margaret Creel. Ms. Creel, a local who has been patronizing the Golden Gate for more than 30 years, tearfully accepted the new card. She noted that she would miss some of the old slot machines, but she stated, “The Golden Gate has always been my favorite casino.” She loves the Golden Gate and is delighted to be a founding member of Club 1906. When presented with the card, Ms. Creel said, “I am shocked. I am so surprised. This is a great honor.”
I’m thinking Alma’s heirs might be shocked, too, when they go downtown to visit their legacy. Even so, you don’t need a big inheritance to enjoy the luxury of the last great talisman of old Las Vegas: The Golden Gate’s famous 99 cent shrimp cocktail.
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